Erdem is the first book to celebrate the creative world of designer Erdem Moralioglu and two decades of the independent fashion house.
Echoing Erdem’s own layering of historical references and cultural touchstones, the book interweaves primary source material, artworks and photography. A portrait series by Paul Kooiker of Guinevere van Seenus embodies the multiple, mercurial characters of Erdem’s female muses, introducing archival looks from two decades of collections.
The book’s design draws on classical typography with a contemporary literary touch, with text treated like poetry or prose to echo Erdem’s connection to storytelling and craftsmanship. The ongoing relationships between classicism, beauty and subversion are drawn out through the placement of Erdem’s reference material and photography, generating unexpected encounters between looks. The use of a textured paper, bound with cloth, creates a tactile and generous, large-format experience. Poetic interventions throughout hint at the literary inspirations which have underpinned Erdem's collections to date.
Short stories, scripts, recipes, interviews and contributions from close friends, ardent admirers and long-time collaborators of the house, ground each chapter with context and insight. Contributors include Anna Wintour, Christian Lacroix, Andrew Bolton, Hanya Yanagihara, Glenn Close, Ruthie Rogers and more.
The book includes photography by the likes of Alasdair McLellan, Campbell Addy, Craig McDean, Ethan James Green, Inez & Vinoodh, Juergen Teller, Steven Klein and Tyler Mitchell, among many others.
Book Photography: Ed Park
