This privacy policy sets out how A Practice for Everyday Life Limited (trading as ‘A Practice for Everyday Life’, ‘APFEL’ and ‘APFEL Type’) uses and protects any information that you give when using this website. A Practice for Everyday Life is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, it will be used in accordance with this privacy statement.

We may change this policy periodically. You should then check this page from time to time to ensure that you are happy with any changes. The current policy is effective from 22 January 2026.

s@apracticeforeverydaylife.com

We collect or use the following information:

• To provide services and goods, including delivery: Names and contact details; addresses; purchase history; payment details.
• To comply with legal requirements: Names and contact details.
• For marketing purposes: Names and contact details; marketing preferences; purchase history.
• For dealing with queries or complaints: Names and contact details; purchase history; correspondence.
• For recruitment purposes: Names and contact details; employment history; education history. We also collect or use the following special category information for recruitment purposes, which is subject to additional protection due to its sensitive nature: racial or ethnic origin; religious or philosophical beliefs; sexual orientation information.

Under UK data protection law, we must have a ‘lawful basis’ for collecting and using your personal information. Which lawful basis we rely on may affect your data protection rights which are set out in brief below:

• Right of access: You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
• Right to rectification: You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Right to erasure: You have the right to ask us to delete your personal information.
• Right to restriction of processing: You have the right to ask us to limit how we can use your personal information.
• Right to object to processing: You have the right to object to the processing of your personal data.
• Right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
• Right to withdraw consent: When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for collecting or using personal information are:

• Consent: We have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
• Contract: We have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

We only obtain personal information directly from you.

We keep information for as long as we need it for the purpose it was collected. For example, order details are kept for six years as required by UK law, while newsletter list details are kept until you opt out.

We use a privacy focused analytics service, Cabin, to understand how our website is used. This service collects aggregated and anonymised usage information, such as page views and country level location data. This information does not identify you.

Cabin does not use cookies or tracking technologies, and no personal data is collected, shared, or used for marketing or advertising purposes.

We use an external email marketing service provider, Mailchimp, to manage and send our marketing communications. This involves processing names, email addresses, and marketing preferences. We rely on consent as the lawful basis for this processing, and you can withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us. Mailchimp processes personal information on our behalf and may transfer data outside the UK.

Unless otherwise specified, we process payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, you are requested to provide their payment details and personal information directly to such payment service providers. We aren’t involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.