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26 September 2018

We remain European

As Brexit looms, we feel compelled to celebrate our ongoing fellowship with the people of Europe, and our desire to remain within the EU.

We aim for a second referendum, or at least a people’s vote on the final Brexit deal.

These tote bags are our means of expressing this sentiment – they are available now.

Screen-printed cotton tote bag, 420mm × 390mm.

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19 September 2018

Bespoke Typeface for V&A Dundee

Earlier this month we attended the opening of the new V&A Dundee, Scotland’s first dedicated design museum. We were commissioned by the V&A to create a bespoke typeface to mark the occasion of the museum’s opening.

We took inspiration from the external structure of the V&A Dundee building, which was designed by Kengo Kuma & Associates. Kuma’s design for the building references the rocky cliffs of Scotland’s northeastern coast, and our design in turn took these stacked forms as its starting point, creating a dynamic headline typeface built upon a geometric, humanist foundation.

The V&A Dundee typeface features in a new book we designed about the institution and its building, which is available for sale now, as well as on merchandise including tote bags, pencils and notebooks. The new museum, and its inaugural exhibitions, are open now.

V&A Dundee

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28 August 2018

APFEL is fifteen!

A Practice for Everyday Life turns fifteen this year. To mark our birthday we will be delving into the studio’s archive, and sharing stories from several pivotal projects we’ve worked on since APFEL began back in 2003.

We will be exploring the different thought processes, ideas, methodologies and questions that we have explored within our work, and looking ahead to what’s yet to come for the studio.

Keep an eye out on our Instagram feed over the coming weeks as we reflect on where we’ve been, where we are, and where we’re going next…

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17 July 2018

New projects on our website

We’ve just updated our website with a selection of new projects. It’s been a busy few months and we are excited to share what we’ve been working on.

New projects include identities for Kettle’s Yard, Stephen Friedman Gallery, Midgramme, Rees & Co, Llewelyn’s, Kunsthalle for Music and Asia Art Archive.

We’ve also been working on exhibitions for Barbican, Kettle’s Yard and Royal Academy of Art; publications for Whitechapel Gallery, Waddington Custot, Bloomsbury, Artangel, Universal Design Studio, Tower Block Books, Erratica, Faye Toogood and Sternberg Press; and books created with artists including David Noonan, Leonor Antunes, Oscar Murillo and Magali Reus.

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11 July 2018

Hot Cottons / As mist description

We recently designed a publication for the artist Magali Reus, Hot Cottons / As mist description, to accompany her excellent recent solo exhibition at South London Gallery. The book takes certain formal and conceptual qualities within Reus’ work as a starting point for its design, utilising a range of paper stocks, die-cut details and printed inserts. You can read more about the book, and the thought process behind its design, on It’s Nice That here.

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