CAM’s new identity centres around a bespoke new logotype that echoes the thinking behind its dynamic programme, as well as Kengo Kuma’s striking new architectural intervention to the original building conceived by British architect Sir Leslie Martin.
The letter A within the CAM logotype echoes the curved, canopy-like forms of the new building. The architecture is inspired by the concept of 'engawa', a principle common in Japanese buildings that connects interior and exterior spaces. This idea captures the connection between the museum and its gardens, and between the institution and the wider city.
‘For CAM's next chapter, design studio A Practice for Everyday Life has developed its new visual identity, inspired by the organic lines and sheltering nature of the Engawa and the building’
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The striking canopy creates a seamless transition between architecture and nature. © Kengo Kuma & Associates
