Biography
A Practice for Everyday Life is a studio for creative direction, design and type since 2003. Through research and consultancy, we create meaningful, original design across brand identities, campaigns, digital, editorial design and custom type. Our process is grounded in curiosity, clarity of purpose, and a shared commitment to excellence.
Our work has developed in collaborations with global brands such as Aesop, Birkenstock, Erdem, JW Anderson, John Lobb and Vitra, as well as with individuals and cultural institutions including David Zwirner, Fundação Calouste Gulbenkian, Gagosian, The Hepworth Wakefield, the V&A and the Whitney Museum of American Art.
Typography lies at the heart of our design process. We create custom typefaces and logotypes for collaborators, and extend this practice through a growing public library of fonts.
The studio’s founders, Kirsty Carter and Emma Thomas, are co-Presidents of the Alliance Graphique Internationale (AGI) UK Chapter.
Address
37 Temple Street
London E2 6QQ
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+44 (0)20 7739 9975
People
Kirsty Carter, Founding Director
Emma Thomas, Founding Director
Daniel Griffiths, Director
Joanna Rutter, Design Director
Olivia Diaz, Design Director
Matt Kay, Senior Designer
Tom Young, Designer
Betsy Greaves, Designer
Billy Paterson, Junior Designer
Eleanor Ohlsen, Studio & Project Assistant
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