APFEL designed a bespoke headline typeface for ELLE Magazine, which made its debut in the September 2017 UK issue as part of a major editorial redesign by Tom Meredith, ELLE UK Creative Director. Using a geometric structure similar to that of Futura as the design's skeleton, we developed a sharp yet playful sans-serif typeface, incorporating a range of alternate glyphs which would add further character and detail to headlines.

The typeface was designed to work well alongside the lettering of the masthead, whilst remaining distinct. It positions itself somewhere between a serif and a sans serif in terms of tone, through the use of heavily contrasting strokes. The democracy of character visible in typography from early ELLE Magazine issues from the archive is further emphasised within the new typeface, which can be used for headlines in either upper or lower case.

Along with ELLE UK, the typeface has been used across twelve international editions.