Windermere Jetty is a new museum for the Lake District. It houses a significant collection of boats formerly held at the Windermere Steamboat Museum, and provides a world-class heritage attraction, celebrating local culture and life on the lake. The museum’s distinctive copper-clad buildings were designed by the architects Carmody Groarke, and are informed by the vernacular architecture of the working countryside.
APFEL was commissioned to create a characterful visual identity for Windermere Jetty that could extend to appropriate and beautiful signage and wayfinding throughout the new site. Using geometric sans-serif typography throughout, alongside a bespoke palette of pictograms, the identity translates seamlessly across a range of contexts, applications and surfaces. We devised a visual and material language for the signage throughout the site, including a bespoke steel signage system for large-scale wayfinding signs, which is then translated into a cohesive hierarchy of forms for the new buildings and their grounds. The identity was also implemented in the context of a pre-launch website for Windermere Jetty, and within the website for a local outreach project targeting primary schools in the area.
This project was recognised with the Royal Institute of British Architects North West Award 2021.
Signage photography: Felix Mooneeram
