Utopia re-engineers startup economies with the ambition to deliver a better world. Established by Roo Rogers and Alina Truhina, it focuses on building funds primarily in Africa and Southeast Asia. Utopia aims to drive growth, empower local entrepreneurs and positively impact the local markets and communities in which it operates.
Our identity reflects the bold, subversive positioning of Utopia within existing financial markets. The animated logo builds up from the ground, reflecting its focus on growth and empowering emerging markets, which is echoed with a set of animated assets and infographics that emphasise its dynamic and innovative working approach. We paired this with a monochromatic colour palette to project a matter-of-fact tone, and to work in partnership with Utopia’s diverse set of collaborators.
