Thomas Dane Gallery is a contemporary art gallery based in Mayfair, whose international artists include Lynda Benglis, Cecily Brown, Glenn Ligon, Steve McQueen, Catherine Opie, Dana Schutz and Amy Sillman. A Practice for Everyday Life was commissioned to design the identity for Thomas Dane Gallery in 2006, taking a contemporary approach that preserved a sense of history and context. We worked exclusively on the gallery’s print materials for more than eight years, and the identity we designed remains in use to this day.
The identity features a logo set in Akkurat, alongside a complimentary palette of typefaces which could be interchanged on gallery materials to suit the nature of a particular project or artist, offering the scope to create bespoke identities for each design context that the gallery required. We worked with the gallery to design printed invitations and other material, developing an approach that prioritized the work in question whilst maintaining consistency for the identity as a whole.
The colour palette used within the identity features dark green type and warm white paper stock, in contrast to the stark and cold approach taken within the identities of many contemporary art galleries at that time.
