The Serge Hill Project is a not-for-profit initiative, founded by landscape architect Tom Stuart-Smith and psychiatrist Sue Stuart-Smith. Based on the site of an old orchard in Hertfordshire, the project is focused on the understanding that working with nature can radically transform people’s health and wellbeing. Key offerings include The Plant Library, which holds more than 1,500 varieties of plants for use by the local community, and an educational resource centre set to open in 2024.
Our typographic identity for The Serge Hill Project follows an intentionally minimal hierarchy, utilising an elegant serif typeface developed from lettering originally conceived for scientific publications. Combined with a modular layout, the website evokes the feeling of a printed page. Information is structured clearly and rationally through tonal variation and subtle shifts in typographic layout. A refined palette of neutral tones complements the website’s rich photography and re-iterates the project as a site of exchange between people and the natural world.
The Orchard Barn has been designed by architecture and design collective Okra. It uses almost exclusively natural materials above ground level, including Hempcrete walls, oak cladding and an unfired clay floor sourced and prepared within 10 miles of the site.
