UBS Openings: The Long Weekend was a four-day festival of performance, films, and music at Tate Modern, with the theme of ‘Do It Yourself’. The centrepiece of the programme was a reconstruction of Robert Morris’ famed interactive installation from the Tate Britain, first shown in 1971. Inspired by Arte Povera and post-minimalist artworks, we developed a new stencil style of the Tate typeface specifically for for The Long Weekend. For the publicity campaigns, this typeface formed a logo for the events which was used in conjunction with archival images of the original Morris installation at the Tate.
Morris’ exhibition encouraged visitors to climb, jump, swing and clamber on objects arranged in the gallery like a giant obstacle course. On its opening in 1971, it quickly descended into chaos. 'The trouble is,' a guard commented at the time, 'they went bloody mad.'
