Windermere Jetty is a new museum for the Lake District. It houses a significant collection of boats formerly held at the Windermere Steamboat Museum, and provides a world-class heritage attraction, celebrating local culture and life on the lake. The museum’s distinctive copper-clad buildings were designed by the architects Carmody Groarke, and are informed by the vernacular architecture of the working countryside. Windermere Jetty opened to the public in spring 2019.
APFEL were commissioned to create a clean and characterful visual identity for Windermere Jetty that could extend to appropriate and beautiful signage and wayfinding throughout the new site. Using geometric sans-serif typography throughout, alongside a bespoke palette of pictograms we developed in-house, the identity translates seamlessly across a range of contexts, applications and surfaces. We devised a visual and material language for the signage throughout the site, including a bespoke steel signage system for large-scale wayfinding signs, which is then translated into a full and cohesive hierarchy of forms for the new buildings and their grounds.