New Name Entertainment is a production company whose work focuses on creating, curating, directing and producing original content for curious minds. We developed a typographic identity for the company, combining elegant serif typography with a vibrant, unexpected colour palette and idiosyncratic details.
The New Name Entertainment logotype is set in Glossy Display by Bold Decisions, utilising a mix of light and light condensed glyphs to add a sense of playfulness and the uncanny.
We worked with New Name to develop a short passage of copy for use within the identity, reflecting their passion for storytelling and their focus on uncovering new or unheard voices. This text forms a graphic image, which appears across the stationery, website and social media. Type throughout is accompanied by linear details, to reflect different voices and contributors to a story.
