We have developed a new website for Megan Rooney, providing the artist with a space within which to narrate her multidisciplinary practice. Spanning painting, site-specific installations and performance, Rooney’s works are characterised by dynamic, bodily gestures and evocative colour palettes.
Our website design follows a refined approach that enables Rooney’s works to take centre stage. Generous use of white space is paired with understated, monochromatic typography, together creating a feeling of quiet elegance. This neutral colour palette is interrupted by the use of bright colours, such as orange and pastel lime green on text-heavy web pages, drawn from details of Rooney’s work.
The website’s navigation follows a two-fold approach, with horizontal and vertical axes differentiating between different types of content. Artworks are displayed in a carousel arrangement, allowing users to encounter each work on its own terms. This structure enables Rooney to determine the sequencing of the works, highlighting the threads of commonality between works based on repetitive gestures and familiar colours.
