Make a Mark




We were invited by Richard Greer to create a campaign poster for the Labour Party, as part of his Make a Mark project, which was included in a fundraising auction for the Labour Party in the lead-up to the 2010 general election. Our submission takes the entire wording of Labour’s policies at the time and sets them in tiny type, overlaid with the William Blake quote “What is now proved was once only imagined.”1 These words speak to us of the spirit, creativity and ambition required for a successful government. Blake was an artist particularly concerned with the problems of his day; his view that rationalism should be balanced by imagination also rings true for our approach to design.

  1. This line of prose is taken from Blake’s Proverbs of Hell, one of his most famous passages. Intended to provoke and energise thought, they differ wildly from the tone and message of traditional biblical proverbs, emphasising Blake’s belief that “Without contraries is no progression”.