A Practice for Everyday Life

We were commissioned to design a new visual identity for Herm├Ęs-owned John Lobb following the appointment of Paula Gerbase as the new Artistic Director of the brand in 2014. Our designs establish a distinct and thoughtful graphic language which evolved from early packaging and stories from within the company archives. These elements inspired the new logotype, colour palette, materials and collateral to create a contemporary identity for John Lobb. A distinct design distinguishes between the three separate services: Ready-to-Wear, By Request and Bespoke. The new logo was developed from a much earlier version which we discovered in the company archive, on the label of a shoebox from 1937.

The updated e-commerce website for John Lobb incorporates the new identity, as well as improving the user experience of the site. We designed the graphic treatment of the website, which incorporated a more narrative-led, editorial structure and imagery, and was developed with a responsive design to suit a number of platforms. Click here to visit the website.