Identity

Identity

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Digital

Text

EVERYONE is a London-based artist agency and production company, representing world-renowned illustrators and animation directors. We were commissioned to create a new visual identity, website and printed materials for the company, developing a strong and recognisable design that complimented the varied work of the illustrators that they represent.

Our custom display typeface for EVERYONE draws upon the distinctive characteristics of hand-painted lettering. Warm and open, the typeface is bold enough to be superimposed over illustrations, allowing type and image to be integrated where necessary. The final ‘E’ within the logo is mirrored to enclose the logotype, representing the inclusive attitude that the agency seeks to promote. Body text is set in Baton, a characterful sans serif typeface also based on vernacular typography, and we developed a playful palette of colours and papers for use throughout a suite of printed items. The EVERYONE website draws on this palette, making generous and celebratory use of imagery by the represented artists.