Identity

Identity

1_llewelyns-restaurant.jpg
2_llewelyns-restaurant-logo.png
3_llewelyns-restaurant.jpg
4_llewelyns-restaurant.jpg
5_llewelyns-restaurant.jpg

Miscellaneous

6_llewelyns_guidelines.jpg
7_llewelyns-restaurant.jpg

Text

Located in Herne Hill, South London, Llewelyn’s is a neighbourhood restaurant offering seasonal contemporary British cuisine. The restaurant is housed in a beautiful, light space which retains its original curved glass shop-front windows; we wanted to reflect this lightness and elegance within the identity. The design pairs two typefaces: Bressay Display for headlines, and Aktiv Grotesk Light for body text. The logotype is a customised word marque based on Bressay Display, which we adjusted to lighten the serifs even further, rounding off the letterforms and extending the taller letters. The printed material for the restaurant was also designed with this feeling of lightness in mind, particularly within the layout of menu items and other information.