House of Voltaire is a store selling artworks and objects by leading contemporary artists in aid of Studio Voltaire – a South London-based non-profit arts organisation. Launched in 2010, it initially operated as an annual pop-up in venues across Mayfair, before opening a permanent store within Studio Voltaire's redeveloped building in 2021. The shop’s ethos synthesises Keith Haring’s Pop Shop with an old-fashioned London boutique, selling stickers, phone cases, textiles, editions, furniture and unique artworks.
Our identity for the shop encompasses a broad range of items, from traditional handwritten signage adorning the front door to packaging items such as tissue paper and staff overalls. The typographic identity includes a bespoke typeface, House of Voltaire Display, that takes cues from letterforms found on historic painted signage and shop windows in Mayfair.
We extended this identity to create a new website for House of Voltaire that would provide the brand with an e-commerce platform to accompany its London store. The site showcases the breadth of artworks commissioned and sold by House of Voltaire, allowing users to browse and filter by artist and pricepoint. It also functions as an archive of House of Voltaire’s pop-up projects, documenting their collaborations with world-renowned contemporary artists and designers since its founding. See the full site here.
