A Practice for Everyday Life

EVERYONE is a London-based artist agency and production company, representing world-renowned illustrators and animation directors. We were commissioned to create a new visual identity, website and printed materials for the company, developing a strong and recognisable design that complimented the varied work of the agency's illustrators.

Our custom display typeface for EVERYONE draws upon the distinctive characteristics of hand-painted lettering. Warm and open, the typeface is bold enough to be superimposed over illustrations, allowing type and image to be integrated where necessary. The final ā€˜Eā€™ within the logo is mirrored to enclose the logotype, representing the inclusive attitude that the agency seeks to promote. Body text is set in Baton, a characterful sans-serif typeface based on vernacular typography, and we developed a playful palette of colours and papers for use throughout a suite of printed items. The EVERYONE website draws on this palette, making generous and celebratory use of imagery by the represented artists.