David Adjaye: Making Memory

Exhibition

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Type Design

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Text

David Adjaye: Making Memory, held at the Design Museum in spring 2019, explored the role of monuments and memorials in the 21st century through a focus on specific architectural projects by Adjaye Associates. These areas each included 1:1 scale representations of elements of the buildings and monuments in question, alongside reference materials, objects and artefacts.

We developed a bespoke title typeface, Monuments, for the exhibition; a fine, Clarendon-style slab serif, it is based on examples of carved lettering found within monuments from antiquity. Large-scale title lettering set in Monuments was cut from perspex, to highlight the letterforms’ object quality, and was placed high on the walls to emphasise the grand atmosphere of the galleries. The graphic language of the exhibition was developed through the need to portray a wide range of visual information in a clear and cohesive way. We developed a unified approach to the interpretation of diverse architectural drawings, plans and technical documents – presenting them in a manner which is inclusive for a broad audience, and tailored to a range of fluencies in the conventions of the architectural process.