A Practice for Everyday Life

Daunt Books is a successful independent bookshop with branches across London. In 2010, they launched their publishing arm. We were asked to develop the identity for Daunt Books publishing, as well as design its first two titles: Improper Stories by Saki, and A Favourite of the Gods by Sybille Bedford. The identity establishes a clear and consistent visual language for the publisher, centred on a distinct yet straightforward logo, which intends to sit harmoniously alongside the identity for the bookshop itself.