Bespoke Typeface & Publication

Publication

va_dundee_cover.jpg
va_dundee_4_crop.jpg
va_dundee_1.jpg
va_dundee_2.jpg
va_dundee_3.jpg
v-and-a-dundee_typeface_2_1.png
va_dundee_4.jpg

Type Design

v-and-a-dundee.jpg
v-and-a-dundee_typeface_1.png
va_dundee_notebooks.jpg
va_dundee_cover_angle.jpg
va_dundee_5_crop.png
v-and-a-dundee_typeface_4.png
va_dundee_tote_1.jpg

Text

Opened to the public in September 2018, V&A Dundee is Scotland’s first dedicated design museum, and the first permanent outpost of the V&A outside of London. The museum is housed in a new building designed by Kengo Kuma – his first to be realised within the UK – and is situated on the waterfront of the River Tay in central Dundee, as part of a major regeneration programme for the area.

To commemorate the opening of the new museum, we designed a bespoke typeface for V&A Dundee for use within a publication about the building, and on merchandise and a range of other items. The design of the type references the design of the building, with its modular concrete cladding that itself echoes the rocky structures of cliffs on the eastern Scottish coast.