Animality

Exhibition

Signage

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Publication

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lion.
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Text

Animality was a large-scale group exhibition held at Marian Goodman Gallery, London, in winter 2016. Within an artistic and theoretical framework devised by its curator, Jens Hoffmann, the exhibition explored mankind’s complex relationship with animals, and interrogated the ways in which human beings paradoxically mythologise, venerate, sacrifice, and exploit those who are not of our species.

Our design for Animality was informed by historic zoo signage, in which texts were often set in friendly Humanist lettering. For headlines we used Marquis,1 a typeface we designed in-house, incorporating additional new glyphs to add character and rhythm. Exhibition texts were presented in a bright red—a playful but potentially aggressive colour. The exhibition title signage was created from yellow pole-mounted cut metal letters, lifting the lettering from the surface of the wall and causing a shadow to be cast. The invitation and publication covers incorporate an illustration of three wolves by the Polish artist Milada Marešová,2 and the book is bound with bookcloth over a soft-back cover.


  1. Marquis is a humanist typeface that builds upon the quirks, oddities and character within hand-drawn signage and poster lettering from the 1920s and 30s. It contains several alternate characters, allowing text set in the typeface to appear either serious or playful. 

  2. 05-slovak-book-cover-milada-mareov-1977-hevka-milan-ps-kniea.jpg