50th Anniversary of the British Road Sign




We were invited to participate in the exhibition to mark the 50th Anniversary of the British Road Sign, held by Made North as part of London Design Festival 2015. We created a new road sign design for the show, based on the Magic Roundabout: a fabled, almost mythical road junction comprised of a series of mini roundabouts within another roundabout.1 Magic Roundabouts were developed by the Road Research Laboratory in the early 1970s. We took this name as a starting point to create a road sign for a new version of the magic roundabout, which warns passers-by of an upcoming area of utter confusion.

  1. magic_roundabout_in_hemel_hempstead.jpg