28 August 2018

APFEL is fifteen!

A Practice for Everyday Life turns fifteen this year. To mark our birthday we will be delving into the studio’s archive, and sharing stories from several pivotal projects we’ve worked on since APFEL began back in 2003.

We will be exploring the different thought processes, ideas, methodologies and questions that we have explored within our work, and looking ahead to what’s yet to come for the studio.

Keep an eye out on our Instagram feed over the coming weeks as we reflect on where we’ve been, where we are, and where we’re going next…

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17 July 2018

New projects on our website

We’ve just updated our website with a selection of new projects. It’s been a busy few months and we are excited to share what we’ve been working on.

New projects include identities for Kettle’s Yard, Stephen Friedman Gallery, Midgramme, Rees & Co, Llewelyn’s, Kunsthalle for Music and Asia Art Archive.

We’ve also been working on exhibitions for Barbican, Kettle’s Yard and Royal Academy of Art; publications for Whitechapel Gallery, Waddington Custot, Bloomsbury, Artangel, Universal Design Studio, Tower Block Books, Erratica, Faye Toogood and Sternberg Press; and books created with artists including David Noonan, Leonor Antunes, Oscar Murillo and Magali Reus.

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11 July 2018

Hot Cottons / As mist description

We recently designed a publication for the artist Magali Reus, Hot Cottons / As mist description, to accompany her excellent recent solo exhibition at South London Gallery. The book takes certain formal and conceptual qualities within Reus’ work as a starting point for its design, utilising a range of paper stocks, die-cut details and printed inserts. You can read more about the book, and the thought process behind its design, on It’s Nice That here.

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25 April 2018

Periferia by Andrés Sandoval

Tower Block Books’ latest publication, Periferia by Andrés Sandoval, is an artwork disguised as a book. Its yellow cover contains a concertina-folded, rubber stamped scene by the São Paolo-based graphic artist, in which the rhythms and patterns of the city are recreated through repetitive motifs of buildings, people, automobiles and abstract forms. Together, they tell a wordless story based on São Paolo itself.

As Sandoval explains, “We associate stamps with a mechanical gesture that can be repeated endless times. But stamps are also characterised by their somewhat imperfect and incidental nature. In this book, what is hard and industrial in the city has been represented through the misalignments, overlaps and multiplications afforded by hand-carved blocks.”

We were commissioned to work with Sandoval to develop this artist book. Enjoying the parallels between rubber stamping and the process of movable type printing, we decided to celebrate this in creating a bespoke stamped typeface for the cover. The textural imperfections of the hand-stamping process add character and a hand-rendered sensibility to the cover of the book.

Periferia will be published by Tower Block Books, an independent small-press publisher of picture books about places, later this year. You can pre-order a copy now on their website.

towerblockbooks.com

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3 April 2018

The frisson of the togetherness

If you have yet to see Leonor Antunes’ site-specific commission at the Whitechapel Gallery, now is the time to pay a visit, as the exhibition is in its final week. The installation, titled ‘The frisson of the togetherness’, combines layered structures constructed from leather, rope, wire, wood, glass and linoleum, incorporating references to overlooked female figures in the history of Modernism and to the gallery’s seminal 1956 exhibition ‘This Is Tomorrow’.

We designed a publication to accompany the commission, which continues Antunes’ thematic exploration of layered references within its design, featuring installation photography, reference materials, loose-leaf inserts behind a clear archival slipcover, and 1:1 reproductions from her previous publications. The exhibition runs until 8 April at the Whitechapel Gallery, and the book is available now.

whitechapelgallery.org.

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8 February 2018

Kettle's Yard Reopens

Kettle’s Yard reopens this weekend following the addition of a new education wing and expanded galleries designed by Jamie Fobert Architects. The reopening coincides with the launch of Actions, a new exhibition that celebrates the poetic and political power of modern and contemporary art. We’ve been working with Kettle’s Yard for the past four years on their identity, exhibitions and printed materials, and now also on the relaunch campaign and the Actions exhibition graphics and book; it’s lovely to see the space open its doors to visitors once again.

In the words of founder Jim Ede, “Kettle’s Yard is in no way meant to be an art gallery or museum, nor is it simply a collection of works of art reflecting my taste or the taste of a given period. It is, rather, a continuing way of life from these last fifty years, in which stray objects, stones, glass, pictures, sculpture, in light and in space, have been used to make manifest the underlying stability which more and more we need to recognise, if we are not to be swamped by all that is so rapidly opening up before us.”

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26 January 2018

On press for Kettle's Yard

This week we’ve been on press for the printing of the new Kettle’s Yard House Guide, which we have redesigned in time for the re-opening of Kettle’s Yard on 8 February. The beautiful house has been closed to the public since 2015, whilst a major development project was underway to expand the adjacent galleries and create a new education centre, led by Jamie Fobert Architects. With the works now complete, we’re looking forward to spending time once again amongst Jim Ede’s remarkable collection of objects and artworks within the house.

We have also worked with Kettle’s Yard on the design of the reopening campaign, and for the first exhibition in the new galleries, Actions. The image of the world can be different, building upon the identity we designed for the house and gallery in 2014. Keep an eye out over the coming weeks for more information, and start planning for your visit to Cambridge to see the beautiful house and galleries!

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3 October 2017

At Work with Peter Blake

Frieze week is here and we’ve been working with Waddington Custot on their exhibition for this year’s Frieze Masters—a tribute to Peter Blake, for which they have recreated a section of Blake’s studio within the fair, displaying his work, collections and studio contents to highlight the human aspect of his practice. We designed a tote bag and publication to accompany the exhibition, and a set of digital adverts and assets to spread the word about the show. At Work with Peter Blake is open until 8 October.

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30 August 2017

Windermere Jetty site visit

Construction of the new Windermere Jetty museum is now well under way in the Lake District, and we made a site visit last week to see the progress for ourselves and work further on the signage and wayfinding, which we have designed.

APFEL have been involved in the Windermere Jetty project since its early stages, designing the brand identity for the new museum in addition to the signage and wayfinding, and it’s great to see the site and the new buildings, designed by Carmody Groarke, start to take shape. For more information about the project and the amazing collection of boats it will house once complete, take a look at the website.

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9 August 2017

A Dark and Quiet Place

We have been working with David Noonan on the design of a new book to accompany his recent moving-image work ‘A Dark and Quiet Place’. His first film work for over a decade, it presents a meditation on performance and its contexts, and will be displayed at Stuart Shave/Modern Art later this year.

The softcover book will be published by Common Editions this autumn, featuring a blind embossing on the cover based on the images opposite, from an animated sequence within the film. The book’s contents include stills from the film, which we worked with Noonan to select, sequence and arrange, and a speculative fictional text responding to Noonan’s film, by writer and editor Brian Dillon.

Common Editions

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