About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.

Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975 js-replace

Map

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace

Clients & Associates

Selected Clients

Victoria & Albert Museum

Fear & Fashion In The Cold War

Publication

To coincide with the Cold War Modern exhibition at the V&A, we were asked to design a book focusing on the fashion during that era. We were fascinated by the language used for public service announcements from both ‘East’ and ‘West’ throughout that time, which informed our choice of typefaces. The heavier slab serif was an evolution of the ’70s–’80s headline typeface on the Russian publication, Pravda (which started in 1912 in Vienna), and during the Cold War, was well-known in the West for its pronouncements as the official voice of Soviet Communism. The amazing content for the Fear and Fashion book was researched by Jane Pavitt, one of the curators of the exhibition.