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A Practice for Everyday LifeUnit 16, 5 Durham Yard
Teesdale Street, London E2 6QF
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The Hepworth Wakefield
The Hepworth Wakefield
Signage and Wayfinding
The Hepworth Wakefield is the UK’s largest purpose-built museum outside of London. Situated in the birthplace of sculptor Barbara Hepworth, it exhibits her work alongside that of other British modernists and contemporary artists. APFEL was commissioned to design the identity, wayfinding & signage, website, printed materials and permanent exhibition graphics for the institution.
The signage and wayfinding scheme for The Hepworth was based upon the bespoke typeface we created, which echoes the angular shapes of the gallery itself and the rooftops of the surrounding industrial buildings. A clean and integrated feel was achieved by applying the signage to the building and its surroundings as directly as possible—printing straight onto surfaces and sandblasting into the concrete walls of the structure, to create a quietly assertive scheme.
The Hepworth Wakefield
Brand Identity
The identity and bespoke typeface we designed for The Hepworth both echo the angular shapes from David Chipperfield Architect’s minimalist gallery building. We chose a colour scheme inspired by oxidised metals and the effects of the weather on the surfaces of Hepworth’s works, and the forms and shapes within her sculptures informed texture and patterns used throughout the brand identity and printed materials.
Credits: Typeface designed in collaboration with Emma Williams
The Hepworth Wakefield
Website
We worked with developers Ripple Effect to design a web platform for The Hepworth Wakefield that translated our identity into a fluid online format, serving the institution as both a promotional and discursive space.
