With the redesign of the AJ Magazine and AJ Specification our ambition was for the content-led editorial to be presented with a clarity and simplicity that it had lacked previously. Our design paired the journal’s plain-speaking language with a clear yet random layout of images to create an ephemeral look. This reflected ideas which the editor was pushing in the content; for example, showing a building in its progressive state from sketches and plans, to the finished build. At some points the images overlap each other, and at others they hang from a line as though pinned up on a wall.
Credits: Collaboration with Sarah Douglas (Art Editor) and Isabel Allen (Editor). Akkurat typeface design by Laurenz Brunner.
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We redesigned the logo and roundel for AJ and AJ specification – replacing Eurostile with a new Akkurat logotype but keeping the familiar circle. This was developed across all the AJ stationery and marketing materials.
Credits: Collaboration with Sarah Douglas (Art Editor) and Isabel Allen (Editor). Akkurat typeface design by Laurenz Brunner
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Alongside the redesign of the AJ, we also redesigned the monthly AJ Specification. This magazine included templates for design and photography of material specification boards.
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