About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.

Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975 js-replace

Map

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace

We are currently looking for a studio assistant intern – if you would like to apply, please send your CV to js-replace

Clients & Associates

Selected Clients

Selected Associates

The Architects’ Journal

AJ Magazine Redesign

With the redesign of the AJ Magazine and AJ Specification our ambition was for the content-led editorial to be presented with a clarity and simplicity that it had lacked previously. Our design paired the journal’s plain-speaking language with a clear yet random layout of images to create an ephemeral look. This reflected ideas which the editor was pushing in the content; for example, showing a building in its progressive state from sketches and plans, to the finished build. At some points the images overlap each other, and at others they hang from a line as though pinned up on a wall.

Credits: Collaboration with Sarah Douglas (Art Editor) and Isabel Allen (Editor). Akkurat typeface design by Laurenz Brunner.

→ Link to Project

AJ Brand Identity

We redesigned the logo and roundel for AJ and AJ specification – replacing Eurostile with a new Akkurat logotype but keeping the familiar circle. This was developed across all the AJ stationery and marketing materials.

Credits: Collaboration with Sarah Douglas (Art Editor) and Isabel Allen (Editor). Akkurat typeface design by Laurenz Brunner

→ Link to Project

AJ Specification Magazine Redesign

Alongside the redesign of the AJ, we also redesigned the monthly AJ Specification. This magazine included templates for design and photography of material specification boards.

→ Link to Project