About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

apfel_map_25.11.11_1.gif

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace



Tate

Epstein

Publication

Jeremy Deller and Paul Ryan approached us to design a publication with them about the life of the Beatles manager Brian Epstein, which would be an artwork as part of the exhibition Liverpool, Centre of the Creative Universe. We combined the typography of the signage on Epstein’s parents shop front (where McCartney bought his first guitar) with the familiar language of novels and guidebooks. This was homage to Epstein, whose lifetime in Liverpool is often forgotten. A pile of publications formed a tall but decreasing gold column in the gallery, and the public were invited to take copies away with them.

1_tate_liverpool_epstein.jpg
2_tate_liverpool_epstein.jpg
3_tate_liverpool_epstein.jpg
4_tate_liverpool_epstein.jpg
5_tate_liverpool_epstein.jpg
6_tate_liverpool_epstein.jpg