About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

130520_apfel_website_map_460px.png

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace


We are currently looking for a studio assistant intern – if you would like to apply, please send your CV to js-replace


Clients & Associates


Royal College of Art

Of this Tale, I cannot guarantee a single word

Traditionally, museums have displayed art as a means to tell a story. This exhibition presents the works of 13 artists which interweave personal stories with historial events to create new myths. Exploring ways in which stories can be told, the exhibition references literature, comics, films, documentary and myth. In designing their exhibition graphics and publication, we also referenced the graphical traditions of stories – creating decorative initial letters (like those found in illuminated manuscripts) for Futura font, and using papers familiar to novels, to tell the tale of the exhibition.

1_rca_of_this_tale_new.png
2_rca_of_this_tale.jpg
3_rca_of_this_tale.jpg
4_rca_of_this_tale.jpg
5_rca_of_this_tale.jpg
6_rca_of_this_tale.jpg
7_rca_of_this_tale.jpg
8_rca_of_this_tale.jpg
9_rca_of_this_tale_new.png