About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.

Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975 js-replace

Map

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace

Clients & Associates

Selected Clients

Royal College of Art

Design History at 21

Exhibition Graphics and Printed Material

We were asked to design an exhibition and poster to celebrate 21 years of the V&A/RCA MA in the History of Design. For the poster, we illustrated all the books published by alumni from the course. The exhibition was formed of a reading room of design objects, the walls of which were illustrated with hand-drawn portraits of past students, and the title of every dissertation written since 1982.

Poster illustrations by APFEL Credits: Wall illustrations by Karin Akesson and Hanna Melin