About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.


Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975

Map

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Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace


We are currently looking for a studio assistant intern – if you would like to apply, please send your CV to js-replace


Clients & Associates


Of this Tale, I cannot guarantee a single word

Traditionally, museums have displayed art as a means to tell a story. This exhibition presents the works of 13 artists which interweave personal stories with historial events to create new myths. Exploring ways in which stories can be told, the exhibition references literature, comics, films, documentary and myth. In designing their exhibition graphics and publication, we also referenced the graphical traditions of stories – creating decorative initial letters (like those found in illuminated manuscripts) for Futura font, and using papers familiar to novels, to tell the tale of the exhibition.

→ Link to Project
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Design Products Yearbook 2008

Publication

The Design Products MA course at the RCA is arranged in small study groups called platforms each with their own particular area of interest making it unique. In 2008, we asked each tutor (with their students) to write a text/manifesto to express their platforms ideas. This was printed on newsprint and used both as the publication and the exhibition, along with monochrome images of the works.

→ Link to Project
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Design Products Yearbook 2004

Publication

We designed the end of year catalogue for the Design Products MA course at the RCA with this small book of collected works - the images unified with process and graduating colours. We photographed the students in Hyde Park opposite the college. Each student held a number which formed the ‘key’ to find their name.

Credits: Photography by David Spero

→ Link to Project
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Design History at 21

Exhibition Graphics and Printed Material

We were asked to design an exhibition and poster to celebrate 21 years of the V&A/RCA MA in the History of Design. For the poster, we illustrated all the books published by alumni from the course. The exhibition was formed of a reading room of design objects, the walls of which were illustrated with hand-drawn portraits of past students, and the title of every dissertation written since 1982.

Poster illustrations by APFEL Credits: Wall illustrations by Karin Akesson and Hanna Melin

→ Link to Project
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