About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.

Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

T +44 20 7739 9975 js-replace

Map

Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace

We are currently looking for a studio assistant intern – if you would like to apply, please send your CV to js-replace

Clients & Associates

Selected Clients

Selected Associates

Richard Conn

The Hepworth Wakefield
Signage and Wayfinding

The Hepworth Wakefield is the UK’s largest purpose-built museum outside of London. Situated in the birthplace of sculptor Barbara Hepworth, it exhibits her work alongside that of other British modernists and contemporary artists. APFEL was commissioned to design the identity, wayfinding & signage, website, printed materials and permanent exhibition graphics for the institution. The signage and wayfinding scheme for The Hepworth was based upon the bespoke typeface we created, which echoes the angular shapes of the gallery itself and the rooftops of the surrounding industrial buildings. A clean and integrated feel was achieved by applying the signage to the building and its surroundings as directly as possible—printing straight onto surfaces and sandblasting into the concrete walls of the structure, to create a quietly assertive scheme.

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