Wrong

Publication

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Exhibition

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Held during the Berlin Biennale in 2006, this exhibition examined notions of right and wrong through the lens of contemporary conceptual art, and included works which address this question either directly or obliquely. Its presentation took the conventions of the contemporary gallery and turned them on their heads—the works were exhibited in a space resembling a well-decorated corridor, configured in unexpected ways that defied commonly-held expectations in a gallery context.

Our designs took a similar approach but applied this to the discipline of graphic design. Wall labels were set in type so small that visitors were forced to squint and lean in, and the invitation, which also doubled as a publication and poster, appeared to open the wrong way round, its design twisting the conventions of the Klosterfelde Gallery’s standard mailouts.