Tate Guide

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The Tate’s cross-gallery, bi-monthly what’s on guide relaunched with the June/July 2008 issue. When briefing us to redesign and refresh the guide, Tate described it as their “single most important piece of print marketing, and a key communication tool.” Our aim was to make the guide clearer, simpler to use and more contemporary in its feel. We created a flexible template for the design and then designed the cover and Tate adverts for each issue to maintain the visual strength of the series, art directing the layout of the inside pages by Bettina Steinbrugge.