Print Shop

Identity

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Miscellaneous

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Text

Print Shop was a temporary pop-up in London’s Piccadilly Circus Underground Station, established to sell a range of limited edition artworks commissioned to mark the 150th anniversary of the Tube. Contributors included Gillian Wearing, Sarah Lucas, Lawrence Wiener and Wolfgang Tillmans.

Drawing upon the existing graphic language of the London Underground, which has been in use now for 150 years, our design used large, all-caps New Johnston type accompanied by a fluorescent red arrow;1 a clean, simple approach intended to stand out amongst the other busy poster advertisements.


  1. Arrows have been used in various forms on signage throughout the London Underground, and the one featured in our designs for the Print Shop is taken from the design of those in Piccadilly station itself.