Identity

Identity

1_spring_install.jpg

Type Design

spring-group-retouch.jpg
spring-group_1.jpg
spring-group_detail.jpg
1_spring-logo-development.jpg
1_spring-typeface.jpg

Signage

6_spring_install.jpg
2_spring_install.jpg
3_spring_install.jpg
5_spring_install.jpg
4_spring_install.jpg
7_spring_install.jpg
8_spring_install.jpg
spring-guidelines_0.jpg
spring-guidelines_1.jpg
spring-guidelines_2.jpg
spring-guidelines_3.jpg
spring-guidelines_4.jpg

Digital

spring_website_1.jpg
spring_website_2.jpg
spring_website_3.jpg

Text

Spring is a non-profit arts space located in the Wong Chuk Hang industrial neighbourhood of Hong Kong, which plays host to an international cross-disciplinary program of artist and curatorial residencies, exhibitions, music, film and talks. The venue contains three artists’ studios, an exhibition and performance space and a large outdoor terrace for events and installations.

The interlocking circle emblem was developed from architectural ideas used throughout the space, and this notion of connectivity resonates with Spring itself, as a visual metaphor for its ever-evolving programme. We took a subtle, typographic approach throughout the identity, maintaining a quiet but distinctive presence throughout. A meticulous attitude to signage and labelling throughout Spring is intended to direct and assist new visitors and arriving residents, who would have no prior introduction to its layout and amenities, offering a practical, creative and subtle wayfinding scheme. Click here to visit the Spring website.