Identity

Identity

Packaging

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Type Design

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Digital

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Text

We were commissioned to design a new visual identity for John Lobb following the appointment of Paula Gerbase as the new Artistic Director of the brand in 2014. Our designs establish a distinct and thoughtful graphic language which evolved from early packaging and stories from within the company archives. These elements inspired the new logotype, colour palette, materials and collateral to create a contemporary identity for John Lobb. A distinct design distinguishes between the three separate services: Ready-to-Wear, By Request and Bespoke. The new logo was developed from a much earlier version which we discovered in the company archive, on the label of a shoebox from 1937.

The updated website for John Lobb incorporates the new identity, as well as improving the user experience of the site. We designed the graphic treatment of the website, which incorporated a more narrative-led, editorial structure and imagery, and was developed with a responsive design, allowing flexibility across a range of platforms. Click here to visit the website.