Identity

Identity

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Type Design

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cromwell-place_guidelines.jpg

Digital

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Text

Cromwell Place is a new gallery hub located in South Kensington, London, close to the ‘Albertopolis’ grouping of public institutions in the area: The Natural History Museum, Science Museum and the V&A. Conceived by gallerist, art dealer and Art Dubai founder John Martin with property developer Scott Murdoch, the project aims to convert a row of heritage properties on Cromwell Place into a gallery complex incorporating exhibition spaces, offices, art storage and meeting areas.

We were commissioned to create the identity for Cromwell Place, and took inspiration for the logotype from the work of artist and typographer John Vinycomb.1 We designed and built a small website for the project and created a detailed illustration of the buildings to use alongside the project information and in promotional materials.


  1. Vinycomb’s work is housed at the V&A. As well as being an artist and type designer, he was also an acknowledged expert in heraldry who was regularly consulted by the British and European royalty and aristocracy.