Identity

Identity

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Packaging

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Publication

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Digital

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Text

Faye Toogood is a British designer who creates furniture, interior installations and environments. Her furniture and objects are grouped together into ‘assemblages’ according to the materials and processes that dominate her thinking at a particular time. We designed a simple logotype which emphasises the shapes Toogood explores in her work. This new logo compliments a refined version of the existing geometric Studio Toogood emblem, which we reconfigured as a more elegant and minimal composition, using only the square, circle and triangle.1

We designed a simple, elegant website to showcase each of the assemblages. Based on a designer’s shelf of inspiration, the site employs side-scrolling navigation and, alongside the finished pieces, also displays working sketches and images of inspiration. We also designed a series of publications, building upon the visual language created for the identity. Each Assemblage publication is numbered—the cover is an illustration of the number using the materials from that collection. Click here to visit the website.


  1. This minimal emblem was created in reference to the primary forms established in early modernism, and its appearance refers in particular to the logos and monograms developed at the Wiener Werkstätte.