Identity

Identity

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Miscellaneous

Type Design

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Text

Korea-born fashion designer Eudon Choi was originally trained in menswear and tailoring, which equipped him with a nuanced understanding of structure, fabric and fit. He established his London-based eponymous womenswear label in 2009. Our type-led identity for the brand extends across a range of printed materials, from stationery to packaging and garment labelling, with materials and processes carefully chosen to mirror the attention to detail of the garments themselves.

Our invitation designs for Eudon Choi’s seasonal collections, which he shows at London Fashion Week, respond to the sources of inspiration on which he draws for the clothing, referencing his moodboards and disparate images and texts he collates when beginning work on his designs. Often using bespoke, illustrative typography, the cards are given a sense of consistency through the use of the same Colorplan triplexed board for each.