House of Voltaire
House of Voltaire is a pop-up shop selling artworks and objects by leading contemporary artists, to raise funds and support for the Studio Voltaire, a South London-based non-profit arts space. First launched in 2010, it has since opened biannually at a variety of venues across Mayfair, with overseas outposts planned for the future. The shop’s ethos is a cross between Keith Haring’s Pop Shop1 and an old-fashioned London boutique, and it sells a range of products, from stocking-filler stickers and phone cases to textiles, editions, furniture and unique artworks.
Our identity for the shop encompasses a broad range of items, from traditional handwritten signage on the front door and interiors to packaging items such as bags, tissue paper and staff overalls. The type-led identity takes cues from letterforms found on painted signage and old shop windows in Mayfair, where the first House of Voltaire was held.
Haring opened his Pop Shop in downtown Manhattan in 1986, as a place to make his art accessible to anyone – selling affordable merchandise in a decorated space that Haring treated as an extension of his own artwork.