Curator App

Identity

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Campaign

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Digital

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Text

Curator is a visual notebook app tailored specifically for designers and creative thinkers. Its minimalist, intuitive tap-and-drag interface allows users to collect, organise and present moodboards mixing websites, images and text, drawing together content from a range of cloud sources.

We worked through each aspect of the app’s functionality to devise a comprehensive and clean new identity system for Curator and its parent company, Curator+Co. The design is clean and characterful, and the geometry of the type was taken as the basis for a series of in-app icons. The boards themselves remain neutral and minimal as a blank canvas for user content, introducing colour in the app’s peripheral features with a palette that references traditional stationery papers—a motif which also appears in illustrations created to engage users. The new website for Curator uses a combination of colour and illustration to demonstrate its capabilities and functionality, combining the various visual elements of the identity into a cohesive whole. Click here to visit the website.