Camper commissioned us in 2014 to work with their newly-appointed creative director, Romain Kremer, on the creation of their seasonal campaign graphics. Working with photographic imagery provided by Camper, we designed the campaign materials—from print advertisements to online, bus ads and large-scale billboards. We designed a bespoke typeface for each season, which was used within the advertising as well as in catalogues, lookbooks and pre-season press preview materials. The campaigns were distributed internationally and our designs adapted by the Camper in-house team for worldwide use.
To complement these campaigns, we also created in-store graphics in the form of window displays, and three-dimensional dioramas that appeared in key Camper stores to display each season’s footwear.