50th Anniversary of the British Road Sign

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We were invited to participate in the exhibition to mark the 50th Anniversary of the British Road Sign, held by Made North as part of London Design Festival 2015. We created a new road sign design for the show, based on the Magic Roundabout—a fabled, almost mythical road junction comprised of a series of mini roundabouts within another roundabout.1 Magic Roundabouts were developed by the Road Research Laboratory in the early 1970s. We took this name as a starting point to create a road sign for a new version of the magic roundabout, which warns passers-by of an upcoming area of utter confusion.


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