A Practice for Everyday Life

1914 Now was a film installation commissioned by Alison Moloney of the Centre for Fashion Curation at the London College of Fashion. Comprising four film works, the installation was produced through collaboration between renowned fashion curators and filmmakers and was inspired by Rem Koolhaas’ brief for the Pavilions at the Venice Architecture Biennale in 2014. It encouraged the curators and filmmakers to consider the notion of modernity in relation to fashion, focusing on a particular moment of their choice between 1914 and 2014.

Our design for the publication which accompanied the installation included stills from each of the four films, alongside an essay on each, written in response to the films by architectural historians, practitioners and critics. The typographic composition used for the cover was also incorporated into title cards for the four films, and exhibition graphics for when the installation travelled to Spazio Punch, Venice, to be shown alongside the Biennale.