Brand Identity, Printed Material and Website
Ordinær is a Norwegian fashion range by Hilde Rubecksen. We developed an identity that has an air of quality along with its simplicity; we developed the identity across business cards, letterheads, notepaper, clothing tags and labels, and a website. The logo-type and primary typeface is based around re-drawn serif lettering from a found piece of early 19th century Scandinavian letterpress, which is then accompanied by Akzidenz Grotesk. The business card introduces a tactile, blind-embossed pattern to suggest clothing texture.
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