About

A Practice for Everyday Life is a design agency working with some of the world’s most successful companies, galleries, institutions and individuals. We create a diverse range of work including brand identities, art direction, signage & wayfinding, exhibition design, print, editorial & publishing and websites from concept to production.

We investigate, explore and experiment to draw together stories which can translate and transform the ordinary into the extraordinary. This approach has always led to thoughtful and inspired design solutions, and earned us a reputation for crafting intelligent, beautiful and innovative work.

We have established an exceptional reputation through work for Architects’ Journal, British Council, Phillips de Pury, Tate Modern & Britain, Victoria & Albert Museum and Wellcome Trust and are an increasingly sought after partner for collaborations with architects, curators, creative directors and photographers.

Contact

Address

A Practice for Everyday Life

Unit 16, 5 Durham Yard
Teesdale Street, London E2 6QF

 T +44 20 7739 9975

Map

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Employment

If you are interested in doing an internship with us please email a PDF of your work and CV to js-replace

Clients & Associates

Selected Clients

Selected Associates

Ordinær

Ordinær

Brand Identity, Printed Material and Website

Ordinær is a Norwegian fashion range by Hilde Rubecksen. We developed an identity that has an air of quality along with its simplicity; we developed the identity across business cards, letterheads, notepaper, clothing tags and labels, and a website. The logo-type and primary typeface is based around re-drawn serif lettering from a found piece of early 19th century Scandinavian letterpress, which is then accompanied by Akzidenz Grotesk. The business card introduces a tactile, blind-embossed pattern to suggest clothing texture.

ordinaer.no

→ Link to Project
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