12 March 2015

Manchester School of Art


We’re very excited that the new prospectus we designed for Manchester School of Art has just come back from the printers. APFEL have been working with the School of Art since last year to design their new printed materials.

With the prospectus delivered we’ve just started working on the Degree Show identity – more soon!


13 January 2015

Adventures of the Black Square

The publication arrived ahead of the exhibition opening tomorrow night at the Whitechapel Gallery, relief! This is one of our largest publications to date with over 288 pages full of amazing work.

The exhibition takes Kazimir Malevich’s radical painting of a black square – first shown in Russia 100 years ago – as the emblem of a new art and a new society. The exhibition and publication features over 100 artists whose work symbolises Modernism’s utopian aspirations and breakdowns. The show traces a century of abstract art encompassing sculpture, film, photography, and painting, and explores how the movement’s revolutionary aesthetic continues to impact culture across the globe.

Whitechapel Gallery


19 December 2014

House of Voltaire 2014

Get your last minute purchases for the holidays at House of Voltaire 2014!

House of Voltaire is a biennial pop-up shop run by London-based gallery Studio Voltaire. It sells unique artworks, limited edition prints and specially commissioned homewares, clothing and accessories by leading contemporary artists and designers, to raise funds for Studio Voltaire’s renowned gallery and education programmes and support the work they do with young and emerging artists.

We designed the graphic identity and packaging for House of Voltaire, and worked with 6a architects and Simon Jones Studio, who designed the interior and furniture. This year’s shop opened for December on Albemarle Street, Mayfair and includes works on sale by artists including Jeremy Deller, Pablo Bronstein, Linder and Jim Lambie.


29 October 2014

Helena Rubinstein:

Beauty is Power

We have just finished the exhibition and publication design for Helena Rubinstein: Beauty as Power, a new exhibition at the Jewish Museum New York. Using works from her extensive collections of art, furniture and ephemera, the show tells the story of Madame Helena Rubinstein, an entrepreneur who helped break down the status quo of taste by blurring the boundaries between commerce, art, fashion, beauty, and design in America. She was an avid art collector, and the exhibition has a variety of works and portraits she commissioned and owned by artists such as Matisse, Miró and Nadelman, along with the amazing Picasso sketches shown opposite.

We collaborated with architects Feilden Fowles to design an installation spanning several rooms and housing a diverse range of artworks and exhibits. Beauty is Power is open from 31 October 2014 until 22 March 2015.


18 September 2014

33 Feet

We were recently invited by Art & Graft to contribute to Tooled Up, an exhibition of works by artists and designers held as part of London Design Festival 2014. For the project, Art & Graft sent each contributor a tool or object of craft to adapt or customise in whatever way they wished.

We were sent an old tape measure, which measured only feet and inches – outdated imperial measurements that are becoming increasingly difficult to visualise. We designed a print based on the numbers printed on the tape, collecting all 396 inches onto one sheet of paper. To the same scale but with lines removed, it is both an exact representation of distance and an abstraction of the collected length. The rhythm of the black and red and the character of the numerals hint at what it is.

Tooled Up is open until 20 September 2014.

Art & Graft – Tooled Up


14 August 2014

A Singular Form

There are only a couple of weeks left to see A Singular Form – an exhibition curated by Pablo Lafuente at Secession, Vienna. We recently designed a book to accompany the exhibition.

The show brings together works of art and ‘everyday’ objects that, because of their nature and of the way they have been displayed, pursue potential uses and meanings that go beyond those usually assigned to them. In response to Asger Jorn’s photographic picture books of the 1960s, our design for the book is intended to feel part academic, part archival document. It’s available from bookshops and on the Secession website. The exhibition runs until 24 August.

Images from clockwise from top: Three of Dustin Ericksen’s Height Bigots; One of Ricardo Basbaum’s NBP objects; A burning turnstile


14 July 2014

Kettle's Yard, Cambridge

Dream job! We’ve started the summer working on a beautiful new brand identity for Kettle’s Yard, it was one of our favourite places when we were studying A-Level art and it still is. In May, we were appointed to design the brand identity, website and communication materials.

Kettle’s Yard is the University of Cambridge’s modern and contemporary art gallery – between 1958 and 1973 it was the home of Jim and Helen Ede, Jim had been a curator at the Tate Gallery. Thanks to his friendships with artists and other like-minded people, he gathered a remarkable collection including Miró, Henry Moore, Ben and Winifred Nicholson, Barbara Hepworth, Henri Gaudier-Brzeska and Christopher Wood. The house and gallery’s future is looking bright with redevelopment plans of new galleries, an education space and a cafe. These gentle additions to the House and Gallery are designed by Jamie Fobert Architects and our new identity will perfectly compliment these!


18 June 2014

Genius Loci: Spirit of Place

Genius Loci is an exhibition by Lisson Gallery and Berengo Studio, open now at the Palazzo Franchetti in Venice. Held in conjunction with the 2014 Architecture Biennale, the exhibition addresses the complex relationship between art and the public realm, and presents a range of major artworks by 19 artists – both inside the historic Palazzo and outside, in the surrounding gardens.

We worked in collaboration with architects Carmody Groarke to create an identity for the exhibition that played off the architecture of the Palazzo, using the parquet flooring as the starting point for an abstract, bright background pattern that also integrates the text. The yellow colour was chosen to amplify the ochre of the walls of the Palazzo. If you’re visiting Venice for the Biennale, be sure to pay it a visit.

Lisson Gallery – Genius Loci


11 April 2014


15 artist prints celebrating, 150 years of London Underground

Open now (from 8 April – 19 April 2014)! We have just finished designing the Art for the Underground shop identity. Drawing upon this existing graphic language, which has been in use now for 150 years, Our design uses large, all-caps New Johnston type with a neon red arrow below. The design aims to be clean, simple and distinctive, and intends to stand out amongst the other busy poster advertisements and general station notices. Arrows have been used in various forms on signage throughout the London Underground, and the one featured in our designs for the Print Shop is taken from the design of those in Piccadilly station itself.

On sale now in Piccadilly Circus station or buy here


30 March 2014

Other Primary Structures

We have just finished the exhibition design and publication for Other Primary Structures. The exhibition is on from 14 March to 3 August 2014 at the Jewish Museum in New York.

The exhibition design posits the new show against huge black and white photograph-billboards of the 1966 show. Exhibition and publication graphics revisit and adapt the original catalogue design for Primary Structures by Elaine Lustig Cohen, New York, 1966.