Recently, we’ve been working with Asia Art Archive to design their new visual identity, and it’s very exciting to see it unveiled this week. Asia Art Archive is an independent, non-profit institution dedicated to documenting contemporary art in Asia. It holds over 70,000 records, which reflect contemporary artistic practice in Asia within an international context.
The new logo and visual identity features a system of lines, representing the connections formed between materials and ideas within the archive, and the interconnectivity of AAA’s activities. The logo uses a bespoke headline typeface designed by APFEL with exaggerated ink traps, a traditional feature of typefaces intended for use at small sizes, such as within an archive.